- Lego is displaying its 1:1 scale Ferrari F1 race car at this weekend's Miami Grand Prix.
- Built by Brickvision, the replica is made exclusively from Lego bricks, including the logos and wheels.
- You can get your own Lego F1 car in a more portable size.
The last patents on Lego's interlocking bricks finally ran out back in 2011, but that didn't throw a chicane in the company's growth curve. Faced with the challenge of differentiating itself from would-be imitators, Lego leveraged brand tie-ins to become the juggernaut of the toy-brick world, forming partnerships with intellectual properties such as Star Wars, Marvel, Disney, and Formula 1.
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See subscription optionsContent originally sourced from: CarExpert.com.au
